Goal
Leave Monday standup with one narrative for the week and one competitor claim to counter — without building a deck.
Best for
Marketing and GTM leads who need a fast pulse before the week fills up.Connectors that power this
Setup
- Confirm Brands to Track and People to Track in Brand Brain.
- Connect Slack if you want Aria to draft a channel post.
- Optionally connect Notion for a durable weekly note.
Run it
1
Open Brand Brain
Go to
{Brand}'s Engram. Skim Position, Market Talk, and The Gap. Refresh Intelligence if the Updated time is stale.2
Ask Aria for the decision
Open Chat and paste:
Based on Brand Brain today, give me: (1) one sentence narrative we should push this week, (2) the single competitor claim we should counter, (3) a LinkedIn post draft in our brand voice. Prefer customer language over marketing speak.
3
Ship or store
Edit in Writing canvas if needed. Promote to Files, or ask Aria to format it for Slack / Notion.
What good looks like
- One sentence narrative
- One named competitor claim + why it matters
- A draft post that sounds like your Brand Brain voice
Variations
Turn today's Brand Brain into a short Slack update for #marketing: narrative, counter-claim, and one ask for the team. Keep it under 120 words.
Our Brand Brain Gap no longer matches the roadmap. Propose an updated Gap in one sentence, then show what would change in this week's narrative.