Goal
Maintain a living positioning source of truth — including when people love you for the wrong reason.
Best for
Founders and marketing leads before a launch, fundraise, or category shift.Connectors that power this
Run it
Compare Brand Brain (Position + Gap) to the last 30 days of market talk and meeting language (Fathom/Granola if connected). Tell me: (1) where perception is accurate, (2) where people love us for the wrong reason, (3) a one-paragraph positioning update, (4) what to change in next week's content. Write the update so I can paste it into Notion.
What good looks like
- Clear statement of perception accuracy vs aspiration
- Updated positioning paragraph ready for Notion
- Content implications for the next week