Goal
Customer language flows into messaging and product systematically — not as one-off anecdotes.
Best for
Cross-functional teams who hear the same pains in Slack, calls, and support but never update the story.Connectors that power this
Run it
Aggregate customer language from the last 14 days across Slack, Fathom/Granola, and CRM notes if connected. Cluster the top pains and feature asks. Output: (1) phrases we should adopt in messaging, (2) phrases to retire, (3) three Linear-ready product signals with severity, (4) one homepage sentence rewrite in Brand Brain voice.
What good looks like
- Clustered pains with quotes
- Messaging do / don’t list
- Product signals ready for Linear